Overall time spent watching television in December rose 4% compared with November, according to a report from Nielsen, driven by high viewership of sporting events and special programming during the year-end holiday period in 2024.
"Nielsen’s December 2024 Media Distributor Gauge results were driven by a dynamic month for TV that included the seasonal uptick in demand for holiday movies, a large appetite for football with more games moving exclusively to streaming, and a post-election downturn in news viewing," the ratings firm said Tuesday.
The report showed that Thanksgiving and Christmas hosted the top six most-watched telecasts of the month.
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According to Nielsen, the top three spots were clinched by the Thanksgiving NFL games, in which the Giants vs. Cowboys telecast on Fox gained the most viewers at 38.5M. NBC’s Macy’s Thanksgiving Day Parade came in fourth position with 23.8M viewers. Netflix secured the fifth and sixth top telecasts; its two NFL Christmas games each drew over 23M viewers.
"The Gauge" report, the ratings firm's monthly overall look at TV delivery platforms, showed that Disney came first as the most-watched media distributor with 11.2% of total usage in December, fueled by strong performances across its cable networks, football-driven gains on ESPN, among other things.
YouTube claimed the second largest share of TV viewing at 11.1% in December. Time spent watching YouTube on TV rose 7% during the month.
Netflix had 8.5% of total TV watch time in December, driven by the two Christmas Day NFL games and the nearly 15B viewing minutes from titles like Carry-On, Squid Game, and Virgin River.
Fox ended December with 7.1% of TV viewership share, Amazon with 4%, and Roku with 2%.
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