The 2025 survey indicates that 85% of adults aged 25-64 tune into radio at least once a week, highlighting radio's enduring stability in the audio landscape over the past three years.
A notable highlight from this year's data is the significant surge in podcast listening. Despite this increase, the consumption of weekly radio, streaming, and satellite radio has remained unaffected, suggesting that podcast growth is adding to, rather than competing with, overall audio consumption.
Listening Mediums:
- Traditional AM/FM Radio: Accounts for two-thirds (66%) of primary radio listening.
- Streaming: Represents 16% of radio listening.
- Mobile Apps: Contribute 9% to the listening share.
In markets ranked 31 and above, traditional AM/FM radio constitutes 71% of all listening.
Commercial Break Preferences:
- The survey explored listener preferences for commercial breaks, finding no clear consensus:
- 50% of listeners prefer multiple shorter commercial breaks per hour.
- 50% favor fewer, longer breaks.
Specific Preferences:
- Sports radio listeners lean towards shorter breaks.
- Large market music radio listeners prefer longer commercial breaks.
The data from FMR/Eastlan's demographically balanced and geographically representative sample confirms that traditional AM/FM radio continues to dominate, with 66% of the listening market, while streaming and mobile apps hold smaller but significant shares.
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