The White House has introduced a new initiative to integrate "new media" into its press briefings, allowing content creators and non-traditional journalists to participate.
During her first briefing on Tuesday, White House Press Secretary Karoline Leavitt stated that President Trump aims to adapt the administration to the evolving media environment. "We welcome independent journalists, podcasters, and social media influencers," she declared.
Leavitt also announced that the administration would restore press credentials to approximately 440 journalists whose privileges were "wrongly revoked by the previous administration."
In a significant shift, seats formerly used by White House staff in the briefing room will now be allocated to representatives from new media. On Tuesday, these seats were given to Axios's Mike Allen and Breitbart's Matt Boyle, who were among the first to ask questions.
BREAKING: White House Press Secretary Karoline Leavitt make some huge news about changes to which outlets will be allowed into the Brady Briefing room including:
— Charlie Kirk (@charliekirk11) January 28, 2025
- Podcasters
- Bloggers
- Social Media Influencers
The media landscape has forever changed. It’s about time… pic.twitter.com/jDgyHH5xzo
Leavitt emphasized, "As long as you are creating news content of the day and are a legitimate independent journalist, you are welcome to cover this White House."
This policy change follows Trump's strategy during his campaign, where he often bypassed traditional media in favor of engaging with podcasters, content creators, and other online personalities.
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