“We are excited to be partnering with a leader like Vince that can take an already successful group of brands to even greater heights,” said Lance Richard, Senior Vice President and Market Manager, Entercom Sacramento. “I’m confident that with his experience and vast programming knowledge, our Sacramento stations will continue to shine.”
“Sacramento is one of the crown jewel markets in the company with a tradition of excellence and an incredibly talented and passionate staff,” commented Richards. “Thanks to Pat Paxton, Dave Richards and Lance Richard for passing me the torch and the opportunity to lead this awesome staff.”
Richards takes over programming duties from Jim Fox, who was recently named Vice President of Music Programming at Entercom Dallas. Richards has held Operations Manager positions at Entercom Kansas City, as well as at iHeart Media in both Houston and Dallas. He was most recently National Operations Manager at Townsquare Media.