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Tuesday, April 19, 2016
Morning Joe Advice For Kelly..Call Glenn Beck
If Megan Kelly is thinking of escaping Roger Ailes and Fox News because she thinks she has outgrown the man and his star-making machinery, Joe Scarborough of MSNBC's Morning Joe offers a friendly suggestion: Call Glenn Beck.
In an Op-Ed piece for The Washington Post, Scarborough states his case. "From 2006 to 2008, Beck hosted a show on CNN Headline News. If that comes as a surprise to you, there is a reason. Few people watched the show, and it garnered even less buzz in the media world. Beck was making millions on his successful radio program but few influencers in American politics knew or cared who he was."
Then Ailes called.
"Within months, Fox News introduced Beck to millions of TV viewers who started tuning in every day. Within a year, the new Fox News host was holding political rallies on the Mall in Washington and drawing half a million Fox News fans. Ailes’s wildly successful cable news platform even gave Beck the reach to launch a successful website called TheBlaze."
However, Beck began to believe he had outgrown Roger Ailes, Rupert Murdoch and News Corp. He was wrong, says Scarborough.
After leaving Fox News in 2011, Beck quickly expanded TheBlaze into a multimedia platform. By 2012, he had signed a deal with Dish TV and reached into over 10 million homes. By 2013, he had expanded his operations in New York and bought a massive facility in Dallas. But the further he moved away from the shadow of the News Corp. empire, the less relevant he became.
Perhaps Kelly could succeed where Beck has failed. But, Scarbrough states "if I were Kelly’s agent, I would take a long hard look before telling my client to take that leap."
"Ailes is part of a media machine that has few rivals in the United States. While broadcast outlets keep bleeding millions in revenue, Fox News rakes in more than $1 billion in profits a year as the channel grows in size and influence. And most important for hosts like Kelly, its audience is one of the most loyal around. That means higher ratings, bigger book deals and more magazine covers."
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