Every month, nearly 80 million users now spend an average of over 23 hours streaming their personalized stations, thumbing their favorite songs and discovering new artists on Pandora.
“The rapid acceleration of royalty payments from internet radio is very promising news for the industry,” said Tim Westergren, founder and CEO of Pandora. “We are delighting listeners, driving discovery for new music, and creating powerful new promotional tools for musicians, all while creating a massive new revenue stream for labels and artists that has never existed before from radio. Music makers and the art they produce are the backbone of Pandora, and I’m proud that we now play such a large role in helping them thrive and grow their careers.”
In addition to audio messaging, artists have free access to a trove of big data through Pandora’s Next Big Sound. The highly precise preference data, which aggregates a comprehensive view of their listener demographics and song performance on the Insights dashboard, is an invaluable marketing tool, and will eventually power a wide range of offerings, including tour planning and ticket sales as Pandora completes its Ticketfly integration.