Wally B., continuing as morning host 6 a.m.-noon Mondays-Fridays and WYEZ’s program director, said Fidelity’s ownership decided that after about seven years, “Movin” had “reached all it could reach,” the switch was made to “The Tide,” to attract younger demos.
Rather than go with a contemporary hit radio format, which appeals to younger adults, “The Tide” will aim for “a happy medium,” Wally B. said, but without rap and “being too edgy.”
WYEZ 94.5 FM (12 Kw) Red=60dBu Local Coverage Area |
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