Bridge Ratings: Streaming At A Crossroads

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Bridge Ratings has been conducting a study since January to determine the interest in broadcast radio simulcast listening on the internet. Part of the study included reactions by a sample of 1500 persons to custom, personalized internet radio stations which would allow panel members to adjust various musical aspects of their favorite radio stations.

Initial results and follow-up data points to great interest by the sample of average radio listeners 12-49 years of age in broadcast radio offering customizable internet radio stations.

Studies done by other researchers support the idea that broadcast radio simulcast internet streams do not garner great usage. One estimate states that 7% of their sample listens to AM/FM content on a mobile device.

New additional data from the Bridge Ratings studies confirms this. But their study goes further. Click Here to read more now.