McDonald's is bringing back its Hamburglar character to network TV for the first time since 2002, but the burger thief is back with a makeover.
Instead of the round-faced, buck-toothed Hamburglar we used to know, he now has a slick new look, including a black trench coat and red leather high tops.
According to McDonald's VP of U.S. Marketing, Joel Yashinsky, "We felt it was time to debut a new look for the Hamburglar after he's been out of the public eye all these years. He's had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time."
Twitter was divided over the new-look Hamburglar, with some saying he looked sexy and others calling him creepy. The Hamburglar will appear in ads for McDonald's new Sirloin Third Pound Burger, in online videos, and across Mickey Dee's social media platforms with the hashtag #RobbleRobble, his traditional catchphrase.
#Hamburglar Tweets
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