Pop singer Miley Cyrus inspired several top searches this year, said Yahoo’s Vera Chan, a senior editor and Web trend analyst at the company. “Miley Cyrus” was Yahoo’s most-searched term overall, while searches for “twerking” and for the lyrics of Cyrus’s hit “Wrecking Ball” also made top-10 lists in other categories.
Chan said that this marked the first time Cyrus had been in the top 10 since 2010 but that this search arc is very familiar.
“She’s following our Britney Spears route,” Chan said, referring to Cyrus’s transition from teeny-bopper to adult star. “She’s taken a very savvy approach to the transition, and there are a lot of things that people were fascinated by. That made her the most-searched person and the most-searched term.”
Yahoo’s Top 5 Searches in 2013:
1. Miley Cyrus
2. Kim Kardashian
3. Kate Upton
4. Minecraft
5. Selena Gomez
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