CBS Radio Names Jennifer Morelli VP Integrated Marketing

Jennifer Morelli has been named Vice President, Integrated Marketing, CBS Radio, it was announced Monday by Michael Weiss, President, Sales, CBS Radio.

Morelli has served as Director, Integrated Marketing and Events for CBS Radio Chicago since 2011, leading the non-traditional sales efforts for the six station cluster.  The appointment is effective immediately.

Jennifer Morelli

Morelli will serve as the division’s liaison with its more than 125 stations, directing non-traditional sponsorship revenue generation from local and national clients.  She will be responsible for the development and management of advertiser programs and campaigns that provide targeted brand interaction with consumers and support CBS Radio’s growing event and live experience business.

“Jennifer has taken on roles of increasing responsibility during her tenure at CBS RADIO and is well prepared to take on this leadership position for the division,” said Weiss.  “She has demonstrated the ability to create opportunities for clients that go beyond conventional advertising and branding methods.  We look forward to her contributions as we continue to increase our live event offerings.”

For the past two years Morelli has successfully led the sales team charged with developing key partnerships and growing incremental revenue using a variety of CBS RADIO Chicago assets and live events.
Morelli began her career in radio at Quad City Radio Group/Sconnix Broadcasting in Davenport, Iowa in 1997 as an account executive.