LA Radio: KSCA Unveils New Morning Show

Raul, Sylvia, Andres

In a move aimed at recapturing past ratings glory, Univision Radio has unveiled a new morning show called “El Bueno, La Mala y El Feo” (The Good, the Bad, and the Ugly), aaccording to The LA Times. The show emphasizes popular Regional Mexican music and banter by a trio of hosts.

The four-hour Spanish-language program, which debuted Monday on Univision's Los Angeles station KSCA 101.9 FM, fills the time period previously held by Eddie "Piolin" Sotelo.

Sotelo once was the most popular personality in Spanish-language radio.  But in July, Univision yanked Sotelo's program from its schedule amid allegations of sexual harassment, which Sotelo has denied. Sotelo now hosts a morning program on competing SiriusXM Satellite Radio.

Since last summer, Univision has filled the morning hours at its Top 10 station in Los Angeles with Regional Mexican music. Radio stations around the country that depended on Piolin's program were left scrambling to plug the gap left by Univision's sudden termination of Sotelo's radio program.

Univision's new program is a blend of Regional Mexican music and topical conversation between the three personalities: Raul Molinar “El Bueno;” Sylvia del Valle “La Mala;” and Andres Maldonado “El Feo."

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