The Fox network said it has sold out
commercial space for the upcoming Super Bowl, demonstrating how
demand for big-ticket sporting events — and their audiences — has
remained constant despite broader changes in the media industry.
Commercial spots for up to 30 seconds
sold for as much as $4 million, WSJ reports, citing ad buyers.
The term “sold out” is a bit of a
misnomer, according to the WSJ Media Journal, as advertisers can still pull out before the game,
giving the network a chance to sell the spot at what is usually a
higher price than what was charged earlier.
Likewise, Fox said it still has time
available in its live stream of the game on the Web, which will carry
a similar number of ads to the TV broadcast.
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