Thursday, December 5, 2013

Fox: Commercials Sold-Out For Super Bowl

The Fox network said it has sold out commercial space for the upcoming Super Bowl, demonstrating how demand for big-ticket sporting events — and their audiences — has remained constant despite broader changes in the media industry.

Commercial spots for up to 30 seconds sold for as much as $4 million, WSJ reports, citing ad buyers.

The term “sold out” is a bit of a misnomer, according  to the WSJ Media Journal, as advertisers can still pull out before the game, giving the network a chance to sell the spot at what is usually a higher price than what was charged earlier.

Likewise, Fox said it still has time available in its live stream of the game on the Web, which will carry a similar number of ads to the TV broadcast.

Read More Now (subscription Required)

No comments:

Post a Comment