The Fox network said it has sold out commercial space for the upcoming Super Bowl, demonstrating how demand for big-ticket sporting events — and their audiences — has remained constant despite broader changes in the media industry.
Commercial spots for up to 30 seconds sold for as much as $4 million, WSJ reports, citing ad buyers.
The term “sold out” is a bit of a misnomer, according to the WSJ Media Journal, as advertisers can still pull out before the game, giving the network a chance to sell the spot at what is usually a higher price than what was charged earlier.
Likewise, Fox said it still has time available in its live stream of the game on the Web, which will carry a similar number of ads to the TV broadcast.
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