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| Mike Huckabee |
Former
“Within the next month, I’ll decide if I want to continue it
or not. I know we will, but it’s just such an incredibly intensive process that
I really have to decide that I want to spend that kind of time…,” he said.
“I’ve got to always weigh how much time I’m putting in it
and what the return is. How long it will take to make it what I call hopefully
disgustingly profitable. That’s what one always hopes for in a deal like this.”
Huckabee’s resume is familiar, especially to his fellow
Arkies: two-term Arkansas governor, 2008 Republican presidential nominee and
current radio and TV personality with a syndicated daily radio show, a weekly
Fox television gig, several published books and some Web projects.
Huckabee talked last week with Arkansas Business about his
media presence.
“The Mike Huckabee Show” is a weekday, three-hour radio
show. The show is syndicated through Cumulus Media of Atlanta. It airs
nationally on about 225 stations.
The live show can require up to 10-hour workdays, Huckabee
said. A typical day starts at 4:30 a.m., with show prep happening from then
until he goes on the air at 11 a.m., with possible breaks for reading local
newspapers while on an exercise bike or for taking his dogs on walks on the
beach.
The show is broadcast from Huckabee’s home in Florida , where he has a
radio studio that doubles as his “man cave,” he said.
“I love doing the show. I love the ability that it affords
me to connect to people right then and there. You know, radio is so immediate.
It’s one thing that I’ve always loved about radio,” Huckabee said. “If
something starts happening, you immediately not only can start talking about
it, but listeners can begin calling, being a part of any discussion within
seconds after a breaking news story.”
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