Reno Radio: 106.3 FM Goes Pop

Shamrock Communications Reno has started broadcasting its 4th and final new radio station.

106.3 Pop-FM went on the air Monday afternoon, using the local heritage KWNZ call letters. The station is running a mix of nothing but mostly upbeat pop music from the last 30 years. The first month will feature no disc jockeys and limited commercials.

Pennsylvania-based Shamrock came to Reno in 2012 with its plan to launch four FM stations to serve the market. The first three, already broadcasting, are news/talk 107.3, alternative 104.1 KRZQ, and 105.3 Martini Radio, playing a mix of adult standards and comparable current songs.

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The company says the station will “will pay tribute to this heritage by playing ‘The Hits You Miss’ with exclusively pop-genre hits from the last 30 years.  ‘Pop FM’ is unlike any other radio station in the area. 

‘Pop FM’ dares to be different by playing a majority of the fun, energetic, classic pop hits you won’t hear anywhere else, with a fusion of current hits.”  Willobee Carlan is programming the station and Bill Shakespeare is assistant program director and music director.  

Core artists for “Pop FM” will include: Janet Jackson, Mariah Carey, Madonna, TLC, Prince, Michael Jackson, George Michael, Expose’, En Vogue, New Edition, Whitney Houston, Boyz II Men, Donna Summer, Backstreet Boys, Destiny’s Child, WHAM!, The Jets, P!nk, Chic, Bobby Brown, Paula Abdul, and so many more.”