WFLO AM and FM in Farmville, VA is going dark on Friday, Dec. 31, after more than seven decades on the air.
The pandemic hit WFLO, making it difficult to stay afloat. However, the on-air talent says it is even more challenging to pull the plug and say goodbye to longtime listeners.
“We have been in people’s homes and lives for generations, almost 75 years,” WFLO General Manager Francis Wood said. “This week is a hard week.”
Wood has been with the station for half a century.
“It’s the voice of the heart of Virginia, a 50,000-watt powerhouse with a 500-foot tower,” Wood said about WFLO. “It’s a way for the civic organizations and local high schools and colleges to get the word out, and that’s going to be gone.”
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| WFLO 95.7 FM (50 Kw) |
Wood says between the economic crash of 2008 and COVID-19, their little homegrown station couldn’t keep up, no matter how hard they tried to pivot to other mediums.
“A lot of your mom and pop stores went away, and those were our bread and butter,” Wood said. “They kept us going all the time through everything.”
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