Bonneville International is launching a unified multi-market Bonneville Sports Network in the coming weeks, creating a single umbrella that connects its existing sports brands across six major western markets: Salt Lake City, Denver, Phoenix, Seattle, Sacramento, and San Francisco.
Executive VP Scott Sutherland confirmed the company is rolling out “our own sports network where we can try to find scale,” with the launch expected imminently. The new network will tie together already-established local sports powerhouses — including The Zone Sports Network (Salt Lake City), Denver Sports, Arizona Sports, Seattle Sports, and Sacramento Sports — into a larger, cross-market platform emphasizing live radio, streaming, podcasts, video, and on-demand content.
The move builds on a multi-year expansion that began in 2021 when Bonneville took over operations of The Zone (flagship for the Utah Jazz) and accelerated with the 2023 launch of the Denver Sports brand. The company now broadcasts more than 3,000 live sporting events annually and claims the most-engaged digital sports audiences in several of its markets.
- Salt Lake City: The Zone Sports Network (Jazz flagship, kslsports.com)
- Denver: Denver Sports (104.3 The Fan, DenverSports.com)
- Phoenix: Arizona Sports 98.7 FM (Diamondbacks flagship, ArizonaSports.com)
- Seattle: Seattle Sports 710 ESPN (Seahawks/Mariners flagship)
- Sacramento: Sacramento Sports (Kings flagship)
The centralized Bonneville Sports Network is designed to give the company greater national scale for advertising, sponsorships, and digital distribution while preserving hyper-local content in each market. No official launch date or branding details have been released as of Friday, but Sutherland indicated the rollout is only “a couple of weeks” away.
Bonneville, a subsidiary of Deseret Management Corporation (the commercial arm of The Church of Jesus Christ of Latter-day Saints), operates radio, digital, and podcast platforms in the six named markets and has positioned sports as a core growth area alongside news/talk programming.