iHeartMedia has released its third annual consumer study AudioCon 3.0: The Human Consumer. This research builds on previous reports in the series, including "The New American Consumer" (featuring Malcolm Gladwell) and "America’s Ignored Consumer." The study explores how Americans are navigating an era of AI proliferation, digital overload, and social fragmentation, revealing a strong desire for authentic, human-centered interactions amid growing tech fatigue.
The findings were unveiled at iHeartMedia's AudioCon 2025 event in New York City, presented by Lisa Coffey (Chief Business Officer) and Lainie Fertick (President of Insights). It surveyed a nationally representative sample of U.S. consumers to uncover shifting behaviors and preferences in media consumption and marketing.Key Findings on Digital Fatigue and Craving Human ConnectionThe study highlights a paradox: while technology offers unprecedented connectivity, it's leaving many feeling isolated and exhausted. Consumers report being emotionally driven, digitally fatigued, and yearning for authenticity in an "algorithmic world."
Here's a breakdown of the core insights:
These results underscore how digital saturation and AI acceleration are amplifying emotional needs. As Fertick noted, "The data shows us that consumers are emotionally driven, digitally fatigued and yearning for authenticity."
Chairman and CEO Bob Pittman emphasized that in turbulent times, brands should "listen to Americans more closely than ever before and focus on ways to foster real connection and amplify our collective humanity."