Gilmore Girls, the beloved WB dramedy created by Amy Sherman-Palladino, premiered on October 5, 2000, chronicling the fast-talking, coffee-obsessed lives of single mom Lorelai Gilmore (Lauren Graham) and her precocious daughter Rory (Alexis Bledel) in the quirky town of Stars Hollow.
Known for its whip-smart dialogue packed with pop culture references, heartfelt mother-daughter dynamics, and autumnal vibes—think falling leaves, cozy sweaters, and endless mugs of joe—the show ran for seven seasons until 2007.
As the series marks its 25th anniversary in October 2025, it's experiencing a fresh wave of popularity, fueled by nostalgic rewatches, fan events, and new merchandise. But the real story lies in its streaming dominance, where it consistently ranks as a top comfort watch, especially during fall.
Here's a break down of the current streaming audience trends:
📺Audience Demographics: Young, Female, and Devoted
✔The streaming crowd skews distinctly: Gender: Two-thirds female, aligning with the show's focus on intergenerational female relationships—from Lorelai and Rory's banter to Emily's (Kelly Bishop) sharp wit.
✔Age: Heavily 18-34 (35-56% of watch time), with a surge among Gen Z via TikTok trends like "Gilmore Girls autumn rewatches." This younger demo discovered the series through streaming, often bonding over it with parents or as a "cozy escape."
✔Engagement Style: Annual fall binges are ritualistic—fans debate start dates (Sept. 1 for back-to-school vibes or Oct. 1 for spooky-season coziness) on Reddit and Facebook.