In his newly appointed role with the company, Hermalyn will be tasked with building out TuneIn's key brand partnerships on both a national and global level, as well as driving deeper high-level agency relations. Hermalyn will be based in New York, and will build and manage TuneIn's east coast operation.
Throughout his career, Hermalyn has been lauded for his ability to help major brands harness the power of audio to drive measurable results through integrated media programs. Prior to joining TuneIn, Hermalyn spent more than eight years with CBS Corporation. Since 2014 Hermalyn has served as Vice President and Group Leader at CBS Altitude Group, where he was responsible for new business opportunities focused on branded content, solutions and experiences.
"As a long-time user, I recognized the power of the TuneIn platform and the opportunity it presents to transform the way in which brands communicate and engage with their audience via audio," said Michael Hermalyn, Head of Partnerships of TuneIn. "When I first became acquainted with the team at TuneIn it became clear that we shared the same vision, goals and passion for bringing brands into their world."
TuneIn has grown to become one of the most widely used streaming audio platforms in the world with more than 60 million monthly active users. TuneIn's programming includes 5.7 million on-demand audio programs and podcasts, and more than 100,000 broadcast radio stations from around the world. TuneIn's website and free mobile apps offer users the ability to listen to streaming audio of radio stations worldwide, including AM, FM, HD, LP, digital and internet stations.