Saturday, May 13, 2017

'Trump Bump' Still Delivers

TV news networks continue to generally rack up big advertising dollars and viewership versus a year ago -- largely due to heavy news viewing, thanks to the scandal-ridden Trump Administration.

MediaPost reports viewership of all TV news programming continues to rise. Pivotal Research Group says year-to-date viewing of the big three cable news networks -- Fox, MSNBC, and CNN -- are up 31% year to date, when it comes “person-viewing hours.”

Overall, for all news-related programming on national media properties, viewing is up 12%. Pivotal says viewing amounted to 799 million person-viewing hours during the 19th week of 2017 against 766 million person-viewing hours in the year-ago period.

From January 1 through May 11, Fox earned $433.7 million -- up a massive 29% over a year ago, according to, when it was a $335.7 million.

CNN has pulled in $300.5 million, down from $348.7 million, according to CNN aired some big rated presidential primary election programming during the period the year ago.

MSNBC is at $74.8 million, up 8% to $69.0 million. Headline News is at $49.5 million 9% higher from $45.7 million a year ago.

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