Tuesday, May 9, 2017
Nielsen And CBS Radio Extend Ratings Agreement
CBS Radio will continue to leverage Nielsen local market insights and currency ratings across all the Portable People Meter™ (PPM) metros where it does business. In addition, it will continue to use Nielsen’s radio diary measurement service in a small number of local markets. Nielsen’s audio data will be used by local stations to tell their success stories and demonstrate radio’s extensive reach. In addition, the portfolio of products and services from Nielsen will enable CBS Radio to have a comprehensive view of the market and make fast and strategic business decisions.
CBS Radio will also use the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application which, for the first time, includes using Nielsen Audio data from Nielsen’s PPM to connect with broadcast listeners through digital channels.
Posted 3:03:00 AM