Thursday, April 6, 2017

Angie’s List Rejects O’Reilly Boycott

More than 30 advertisers have fled the airwaves of “The O’Reilly Factor,” the most popular cable television show on the most popular cable network, after a New York Times report on previously unknown sexual harassment allegations against the host spurred yet another woman to step forward.

According to The Washington Post, big brand names like Eli Lilly, Mercedes-Benz and Allstate are among the companies seeking distance from O’Reilly in an unusually bold snub that could create financial woes for the conservative firebrand and his bosses.

In its statements about pulling its “O’Reilly Factor” advertising, Mercedes-Benz and Hyundai both called the allegations “disturbing.” Credit Karma used the word “concerning.” And many companies said they prioritized “diversity,” “a respectful and inclusive workplace environment” and only advertising on programs consistent with their “core values.”

But one company has publicly announced the opposite, reported CNN Money.

Angie’s List, the Indianapolis-based online community that functions like a high-end Yelp, has said it will not self-censor, but instead let its customers think for themselves.

“We do not have plans to change our ad buy,” the company said in a statement. “The advertising strategy we have long used at Angie’s List is meant to reach as many people as possible with news that our service exists and is available to them. We place ads across a wide spectrum of venues intending to reach as many viewers/listeners/readers as possible without taking a position on the viewpoints of the venues themselves.”

“Just as we trust members to make their own hiring decisions,” the statement continued, “we trust them to make their own media consumption decisions.”

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"Fox News appeared to have shortened the breaks," Stephen Battaglio writes in The LA Times , "most likely as a way to minimize the use of per inquiry ads that do not always have the same high production values of major national advertisers." Honda seems to be hanging in there in the auto category, and a few other household names included AMC, Crowne Plaza, Mattress Firm and Angie's List.

POLITICO's Cristiano Lima kept track so you didn't have to. The full roster is below:

-- Life Credit Company (life insurance)
-- Wonder Hanger (closet hangers)
-- Harvest Right (freeze dried food)
-- AMC ("The Son")
-- Crowne Plaza
-- My Pillow
-- Len Plumber
-- United Negro College Fund
-- Len Plumber (take two)
-- Tru Green (lawn care)
-- Rosland Capital (gold seller)
-- Clear Choice (dentistry)
-- Scottevests (clothing)
-- Stein Mart (women's clothing)
-- Mattress Firm
-- Angie's List
-- SimpliSafe (home security)
-- Fox News SiriusXM radio
-- Visiting Angels (home care)
-- Honda
-- Virginia529 (local financial planning)
-- Next Day Blinds
-- Colonial Williamsburg
-- InnoGames (video games)
-- Dry Mouth (mouthwash)
-- Entyvio (pharmaceutics)
-- Lumber Liquidators

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