Friday, April 7, 2017
Teens Can't Get Enough of Mobile Video
According to a Think with Google survey conducted by Ipsos, roughly seven in 10 teen smartphone users spend at least three hours per day watching video on their phones.
According to eMarketer, that’s a higher percentage of respondents than any other smartphone activity mentioned, including social networking.
Over half (51%) of teens said they spend three or more hours a day on social networks, and another 52% said the same about messaging apps.
Meanwhile, roughly four in 10 respondents said they spent 3 or more hours each day playing games.
Smartphone ownership, which often bolsters video viewing, is high among teens.
A December 2016 report from Common Sense Media, a nonprofit organization supporting children and media, revealed that nearly eight in 10 respondents ages 13 to 18 owned a smartphone. In fact, teens were more likely to own a smartphone than a tablet, video game console or laptop.
But looking beyond smartphone usage, this demographic generally watches a lot of video content—on mobile, cable TV or streaming services.
Posted 3:18:00 AM