Friday, April 7, 2017

Teens Can't Get Enough of Mobile Video

According to a Think with Google survey conducted by Ipsos, roughly seven in 10 teen smartphone users spend at least three hours per day watching video on their phones.

According to eMarketer, that’s a higher percentage of respondents than any other smartphone activity mentioned, including social networking.

Over half (51%) of teens said they spend three or more hours a day on social networks, and another 52% said the same about messaging apps.

Meanwhile, roughly four in 10 respondents said they spent 3 or more hours each day playing games.

Smartphone ownership, which often bolsters video viewing, is high among teens.

A December 2016 report from Common Sense Media, a nonprofit organization supporting children and media, revealed that nearly eight in 10 respondents ages 13 to 18 owned a smartphone. In fact, teens were more likely to own a smartphone than a tablet, video game console or laptop.

But looking beyond smartphone usage, this demographic generally watches a lot of video content—on mobile, cable TV or streaming services.

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