San Diego radio personality Chris Cantore has replaced Kevin Acee as host of the weekday 6 to 9 p.m. time slot on XEPRS Mighty 1090 AM.
The San Diego Reader reports the move may be traced to Mighty 1090’s decreasing relevance in the market. The station was not able to renew its Padres play-by-play contract, losing out to KBZT 94.9 FM. And its ratings have tanked in the last year. according to the Reader. Three years ago the station’s ratings showed its audience was often two-and-a-half times the size of its local competitor KLSD/”XTRA Sports 1360.” The latest ratings now show KLSD in 24th place, just behind Mighty 1090 which is in 23rd place. This, even as Mighty 1090 booms from Baja with 50,000 AM watts and KLSD’s poor AM signal barely serves many parts of the county.
|XEPRS 1090 AM (50 Kw, DA-N)|