WWOne To Air Final Four In Spanish

In a first for both Westwood One and the NCAA, the network today announced it will broadcast the 2017 NCAA® Men’s Final Four® in Spanish, the Championship’s first-ever Spanish language broadcast on any platform.

Westwood One Sports will present full play-by-play Spanish action from the NCAA® Men’s Final Four® on Saturday, April 1, and the National Championship Game on Monday, April 3, live from the University of Phoenix Stadium in Glendale, Arizona. Coverage can be heard on more than 40 Hispanic radio stations nationwide, WestwoodOneSports.com, and SiriusXM radio. Additionally, the broadcasts will be available for fans on mobile devices via NCAA.com/MarchMadness, TuneIn.com, and the free TuneIn app.  

“One of our strategic priorities is to continue to diversify the fan base for college basketball, and a Spanish-language broadcast of our championship on a platform of this magnitude goes a long way towards accomplishing that goal,” said Dan Gavitt, the NCAA’s senior vice president of basketball. “We are appreciative of our partnership with Westwood One and grateful for their efforts in expanding the audience for the Final Four.”

“We are both honored and excited to be the first media platform to broadcast the Final Four in Spanish,” said Suzanne Grimes, President of Westwood One and EVP of Corporate Marketing for Cumulus Media. “This is an amazing opportunity to showcase our mass reach medium doing what it does best – connecting fans and brands to one of the country’s most spectacular sporting events. We are proud to partner with the NCAA and Werner Ladder for this historic event.”

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