Tuesday, February 28, 2017

AdLarge Media Joins Roster of Megaphone Partners

AdLarge Media has partnered with Megaphone, the advanced podcast hosting and ad serving platform from Panoply that simplifies publishing and ad buying through greater control, flexibility, and accountability. Built around real-time dynamic ad insertion technology, Megaphone uses campaign targets and parameters to deliver ad impressions across new and archived episodes, and eliminates the need to go back and manually remove or replace outdated ads from previously published content. AdLarge joins Panoply’s Megaphone alongside an impressive list of partners that includes BuzzFeed, WBUR, and Gimlet.

“We listened to our advertisers and podcast partners, identified their needs, and set out to find the hosting and ad platform with the most powerful solutions,” stated Cathy Csukas, Co-Founder and Co-Chief Executive Officer of AdLarge Media. “Megaphone’s leading-edge technology made them the clear choice. Megaphone has revolutionized podcast publishing and ad buying.”

Dynamic ad insertion technology can boost available impressions by as much as 40 percent, particularly for a growing program with evergreen content. AdLarge has been migrating its podcast portfolio to Megaphone since November 2016, opening-up opportunities for its brand and podcast partners.

“AdLarge has a 30,000-foot view of the podcast industry, which is a vantage point that allows them to think long-term about solutions,” added Jason Cox, Panoply’s Chief Technology Officer. “That perspective makes them an ideal partner for Megaphone, and AdLarge’s insights will help inform new and innovative features to meet the constantly growing needs of both podcasters and advertisers.”

Megaphone’s robust technology provides real-time performance metrics, ad tracking, geo-targeting, source-listening recognition, and an embeddable player. The user-interface is highly intuitive and customer support is available 24/7.

Podcast advertisements – including mid-roll host reads – are recorded independently and inserted into pre-determined stop sets across an entire series at the moment of download. When the campaign reaches the impressions cap or end date, the ads are automatically removed. The creative can be swapped at any time. Baked-in native ads live forever in archived episodes.

Production tools, such as the draft and preview modes, help podcasters publish the highest quality version of an episode, and one click distributes that episode across all major players.

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