Wednesday, March 1, 2017
Pureplay Streamers May Out-Cume Radio, But...
Data to be released tomorrow in the companies’ “Deep Dive into Top 40 and Hot AC” show the weekly cume ratings at 92% for radio and 96% for pureplays among the youngest consumers.
“15 to 24-year-olds are extremely mobile-centric,” notes Strategic EVP Hal Rood, “and every smartphone can pull in a pureplay from the internet, but far fewer phones are radio-enabled. So the internet is closer at hand than radio much of the time. Yet those same 15-24-year-olds spend much more time listening to radio than to streaming music. While half (49%) of them spend three or more hours a day with radio, just over a quarter (28%) of them spend that much time with pureplays.”
“Also, 15 to 24-year-olds who cume both radio and pureplays express much greater affection for radio than the streamers,” added Burns Associates Pres/CEO Alan Burns. “52% said they loved their favorite radio station, compared with 34% for Pandora and 35% for Spotify. Given their time spent listening to the medium and their affection for it, radio still dominates with 15-24s.”
Tomorrow’s free webinar in the “What Women Want-2017” series will take a close look at both Top 40 and Hot AC formats – who their most important listeners are, what drives higher TSL with them, their top artists and music style preferences, their content desires in the morning, and propensity to wear a meter or keep a diary in a ratings survey.
You can register for the series of 30-minute presentations by clicking here: What Women Want 2017 Webinar or the What Women Want icons at www.burnsradio.com or www.strategicsolutionsresearch.com.
Posted 10:44:00 AM