Wednesday, March 1, 2017

Louisville Radio: iHM Cluster, WLKY-TV Ink Weather Deal

iHeartMedia Louisville and WLKY announced today a new broadcast partnership that will extend access to WLKY Weather forecasts to iHeartMedia Louisville listeners throughout the day, effective immediately.

In addition to daily weather forecasts, WLKY Weather meteorologists and reporters will provide live updates and simulcasts to iHeartMedia stations during severe weather and breaking news situations.

iHeartMedia Louisville has a strong cross-platform presence, massive consumer reach and includes a number of iconic brands and franchises — both broadcast and digital — encompassing radio station brands N/T WHAS 840 AM, Sports WKRD AM, Talk WKJK 1080 AM, Country WAMZ 97.5 FM, Rock WQMF 95.7 FM, Top40 WNRW 98.9 FM Radio Now, WLGX 100.5 KissFM and WTFX 93.1 FM The Beat.

“We couldn’t be more excited to partner with WLKY in providing our listeners with award-winning weather coverage,” said Earl Jones, Region President of iHeartMedia Kentucky-Indiana. “This partnership strengthens and expands our ability to serve the community by providing reliable news and weather anytime, anywhere.”

“We are delighted with what iHeartMedia brings to the table,” said Glenn Haygood, WLKY President and General Manager. “By combining the strength of WLKY, the area’s leading television station, and iHeartMedia radio stations, the area’s leading radio brands, we have created a powerful partnership that will expand our audience on very important community issues.”

iHeartMedia is a leading media outlet in the Louisville market and its content is available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 95 million registered users.

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