BCA President Mike Glickenhaus said, "Mike's leadership, creativity and understanding of today's media dynamics and the opportunities they present, coupled with his tremendous work ethic, have been a major contributor to the success of BCA. This new position properly recognizes both his past contributions as well as solidifies his role moving forward."
RAMP reports that prior to joining BCA in May 2011, Shepard was across the street as VP/ Programming & Operations for Jefferson Pilot-owned KSON, KIFM and KBZT. He's also held senior management roles at Moyes Research, Pinnacle Media Research, P1 Research and Shepard Media Research.
Commenting on his promotion, Shepard said, "[CEO] Jay Meyers and Mike Glickenhaus have created a strategic vision for BCA as a multimedia company and I'm honored in their confidence in me we as we fulfill that vision. BCA is one of the remaining 'great places' in our industry and I'm excited about our future."
Founded in 2003, BCA Radio operates XEPRS Mighty 1090 AM, ESPN XEPE 1700 AM and XHPRS 105.7 MaxFM, and is the flagship broadcast partner of the San Diego Padres and San Diego State Athletics, as well as the Gulls.