Tuesday, October 27, 2015

Entercom Stations Add Focus360 Programmatic

Focus 360 announced Monday it has added 119 Entercom Communications radio stations to its programmatic networks that are "Powered by Jelli.â„¢" Focus 360's radio networks are enabled by Jelli's cloud-based programmatic ad platform that traffics, serves and reports campaigns using Jelli's RadioSpotâ„¢, allowing stations and show producers to generate incremental revenue with virtually no time constraints added to in-house sales teams.

Focus 360 is a leading media network providing programming, syndication and national network advertising sales to thousands of radio stations across the country. The affiliate sales efforts for Focus 360's programmatic networks are led by the Focus 360 team, including affiliate sales specialist Rob Magaziner, in conjunction with Envision Networks®.

The Entercom Communications additions to Focus 360's programmatic radio ad network affiliate roster cover 27 markets overall, with 38 of the 119 stations in the top 25 U.S. markets. Top 25 market stations include: KSWD-FM, Los Angeles; KOIT-FM, San Francisco; WAAF-FM and WEEI-FM, Boston; WSTR-FM, Atlanta; KISW-FM and KKWF-FM, Seattle; WLYF-FM, Miami; KQMT-FM and KALC-FM, Denver; KSEG-FM and KRXQ-FM, Sacramento; and KYCH-FM, Portland, OR.

Phil Brown, chief executive officer, Focus 360, said, "It's great to be working with Entercom. Entercom is a forward thinking company that focuses on quality programming, which creates incredible reach and drives ROI for advertisers. We welcome 119 of Entercom's stations to the Focus 360 family."

Geoff Spencer, Entercom's vice president of revenue management, commented, "We look forward to partnering with Envision and Focus 360 and continuing our use of the Jelli platform."

Danno Wolkoff, president and CEO of Envision Networks, said, "Focus 360 and Entercom are smart to be at the forefront of new technology, which helps relieve stress off of the 'back-office' of radio stations, allowing traffic departments to focus on local business; while at the same time giving radio advertisers the accountability and transparency that brands now demand."

Jelli combines the technology of online advertising with the significant reach of broadcast radio, enabling partners like Focus 360 to automate radio advertising. Jelli's RadioSpot platform enables rapid cloud-based trafficking of radio spots nationwide; integrated, automated ad serving at local affiliates and real-time reporting of the broadcast ads as they run via an easy-to-use, powerful web-based dashboard.

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