Digital radio initially failed to take hold in Britain, but in recent years it has grown in popularity, on the back of BBC stations such as 6 Music, and the decision to move test match cricket onto 5 Live Sports Extra, which also posted a record audience of 1.73 million weekly listeners. 54 per cent of households now own a DAB radio, up from 22 per cent eight years ago.
Ford Ennals, chief executive of Digital Radio UK, said: “The shift to digital listening is accelerating across the UK. We are now counting down to the moment when the majority of all radio listening will be to digital.”
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