Thursday, October 29, 2015

iHM NYC Diggs Termed 'Modular And Modern'

The Tuning Chamber plays live feeds of iHeartRadio stations around the country
When iHeartMedia chairman and CEO Bob Pittman enlisted his Burning Man buddy, designer Michael Beneville, and A+I architects to design his New York digs, he wanted the finished product to cater to a 21st-century media company. Beneville was eager to deliver, according to AdWeek.

"I wanted to create a design that we could export to hundreds of other iHeartMedia offices across the country," he said. "The concept should work in a traditional office space, a strip mall, a warehouse—effectively, we bring the cool to any space. It's a straightforward kit of parts that's scalable. It's not a cruise ship. It's a battleship."

Photos by John Muggenborg

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