Friday, October 30, 2015

Report: Samsung To Sponsor Rihanna Tour

Electronics giant Samsung has reached an unprecedented $25 million deal to sponsor Rihanna’s upcoming album and tour, The NY Post has learned.

Rihanna is signed to Roc Nation, run by rap mogul Jay Z, who has had a long and profitable relationship with Samsung.

The Rihanna deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory. Hammering out the details took longer than expected in part because Rihanna made some last-minute tweaks to the album, sources said.

The news comes just a day after The Post reported exclusively that representatives of Adele, the 27-year-old UK pop star, are pushing Apple — and perhaps other companies — for a $30 million commitment to back her upcoming album and an as-yet announced world tour.

Rihanna, the 27-year-old beauty from Barbados, is releasing an album in the next few weeks, reportedly titled “Anti.” It will be her eighth studio album.

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