CCM+E Names Hispanic Ad Expert

Liz Sarachek Blacker

Clear Channel Media and Entertainment has announced that U.S. Hispanic advertising expert, Liz Sarachek Blacker, will join the company as Executive Vice President of Hispanic Strategy and Sales, effective August 4, 2014.

In this new position, Blacker will develop and advance the company's overall strategy to engage and activate the Hispanic audience across all platforms. She will focus on driving revenue in the category, working with multi-cultural agencies to create custom campaigns for advertisers that leverage Clear Channel's unmatched reach with the Hispanic community. Blacker will also work closely with Clear Channel's National Programming Platforms team to create products, content and live events that focus on engaging and monetizing the Hispanic audience.

Blacker joins Clear Channel from Terra USA, where she has served as Chief Revenue Officer since 2011. During her time at Terra she was responsible for sales and revenue across multiple platforms, working with both the US Hispanic and Latin American media markets.