That share is 24% greater than the number the station earned during the previous month for the time slot that is considered prime time for radio.
This follows KSCA's previous surprise jump to No. 1 in April. KXOS' morning ratings stayed essentially flat in June compared with May by notching a 2.8 share and holding steady at 14th place, down from an inflated fourth place in April.
Worthy of note, according to LaRadio:
- Dan Kearney, CBS/LA cluster chief, was thrilled with the performance of K-EARTH. “Last month was the first time since 2009 that we were #1 with 12+.
- KEIB and Rush Limbaugh continued a slow but steady increase, from a 0.6 to a 0.8 over the last month, again surpassing heritage talker KABC which remained flat with a 0.5. This does nothing to quiet the rumors that Cumulus wants to make major changes with their AM property.
- Despite the fact that 70% of the Southland can't watch the Dodgers on tv, fans apparently are not interested enough to listen on radio, as KLAC came in 33rd and flat from month-to-month (0.9 - 0.9). The Angels station, KLAA, came in 41st, moving from 0.5 - 0.4