Thursday, July 10, 2014

L-A Radio: KSCA's New Morning Show Surges

The new morning show on KSCA 101.9 FM "El Bueno, La Mala y El Feo" appears to be gaining traction among listeners. The LA Times notes it returned to the top spot in the morning drive period, according to June numbers from Nielsen. For the weekday 6 a.m. to 10 a.m. time slot, KSCA earned a 5.1 share of radio listening in the period that ended June 18.

That share is 24% greater than the number the station earned during the previous month for the time slot that is considered prime time for radio.

This follows KSCA's previous surprise jump to No. 1 in April. KXOS' morning ratings stayed essentially flat in June compared with May by notching a 2.8 share and holding steady at 14th place, down from an inflated fourth place in April.

Worthy of note, according to LaRadio:
  • Dan Kearney, CBS/LA cluster chief, was thrilled with the performance of K-EARTH. “Last month was the first time since 2009 that we were #1 with 12+.
  • KEIB and Rush Limbaugh continued a slow but steady increase, from a 0.6 to a 0.8 over the last month, again surpassing heritage talker KABC which remained flat with a 0.5. This does nothing to quiet the rumors that Cumulus wants to make major changes with their AM property. 
  • Despite the fact that 70% of the Southland can't watch the Dodgers on tv, fans apparently are not interested enough to listen on radio, as KLAC came in 33rd and flat from month-to-month (0.9 - 0.9). The Angels station, KLAA, came in 41st, moving from 0.5 - 0.4

No comments:

Post a Comment