A new report from Adobe finds that mobile video viewing went
up 57 percent over the last year and overall online video viewing was up 43
percent. Interestingly, researchers say viewing of broadcast shows from
channels people subscribe to on their cable or satellite network, or "TV
Everywhere," is approaching mainstream use.
TV Everywhere apps include HBO Go, Watch ESPN, Cartoon
Network, Xfinity TV Go, and Dish Anywhere, among others. TV Everywhere viewing
rose 246 percent over the last year, driven mainly by interest in sports
programming.
Tamara Gaffney, with the study, says, "One in five
households are watching TV Everywhere content. That's really beyond early
adopter."
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