Hip Hop XHiTZ Jammin’ Z90 in San Diego welcomes the return of its
biggest promotional vehicle ever, the “Big Bus”! Back in the 90’s, the 50-foot
bus was a familiar sight throughout San Diego County and cruised around in its
colorful enormity turning heads and showing up at station and community events…
and sometimes, at competitors’ events! The Big Bus was sold off in the late
‘90’s when new station owners cut related costs, but problem solved when R
Dub!, Program Director of Jammin’ Z90, bought a new tour bus to use for his
nationally syndicated program, Sunday Night Slow Jams. Earlier this year Sunday Night Slow Jams and
Jammin’ Z90 inked a partnership to use the bus, locally, for the radio
station. Now…The Big Bus is back in
business for Jammin’ Z90 and San Diegans are excited!
Jammin’ Z90’s Big Bus is sponsored by Pepsi, and is
outfitted with a full broadcast studio and media center inside. “The people’s
bus” travels to a variety of locations at listeners’ requests and treats San
Diegans to free prizes such as concert tickets, cash, and a busload of free
Pepsi. The Jammin’ Z90 Big Bus not only appears at major events and concerts,
but also makes surprise visits to bake sales, charity carwashes, Quinceañeras,
and more.
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| XHiTZ 90.# FM (100Kw) Red 60dBu Coverage |
R Dub! said: “It’s about time San Diego radio shakes things up
again! Since I’ve been here I’ve heard, ‘Whatever happened to the Big Bus?’ a
million times. It was such an integral part of the Jammin’ Z90 DNA for so many
years and was definitely a force to be reckoned with! But the bus isn’t just
about looking awesome and crashing other radio stations’ remotes. We’ll be
using it as a way to connect with listeners and support important local
charities by promoting non-profit events as our commitment to doing good for
our community. But yeah, crashing our competitors’ remotes will be awesome,
too!”
For more information about Jammin’ Z90, visit: www.z90.com.
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