Winners for the 2014 Radio
Mercury Awards were announced this evening at the 23rd annual awards reception
at le Poisson Rouge in New York.
This year’s $50,000 Best of Show award was
given to Wieden+Kennedy for their spot, “MomSong” for Old Spice. “MomSong was the clear choice and the most
engaging spot we heard,” noted Matt Eastwood, worldwide chief creative officer,
JWT and this year’s chief judge.
“All of this year’s winners deserve to be
recognized for their inspiring and exceptionally creative spots and
campaigns.”
LISTEN TO THE WINNERS: Click Here
“These winning spots and campaigns are true testaments to radio’s
ability to engage consumers, build brands and inspire the next generation of
creative minds,” said Erica Farber, president and CEO, Radio Advertising Bureau
and chair of the Radio Creative Fund. “Our mission is to recognize those
storytellers who create an audiophoric world and truly capture our hearts and
minds.”
PHOTO: Chief Judge Matt Eastwood, W+K’s Justine Armour &
RAB president Erica Farber
This year’s Marketer of the Year Award was presented to
GEICO. Bruce Reese, president and CEO of Hubbard Radio presented this year’s
award to Amy Hooks, broadcast marketing manager from GEICO. Erica Farber noted
that “their partnership with the radio industry over the past several years to
drive key objectives forward by leveraging the medium’s strongest equities has
truly set GEICO apart. The unique manner in which GEICO localizes their spots
and their commitment to initiatives such as the “Something to Be Proud of”
vignettes targeting Federal employees are just a few more of the many examples
of their effective, strategic, and creative use of the Radio medium.
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