CNN’s nonstop coverage of missing Malaysia Airlines Flight 370 continued to pay off in the form of ratings wins throughout the weekend, according to TV Newser.
Since the beginning of the coverage (March 8) through Sunday night, CNN has grown +68% in total viewers and +79% in A25-54 viewers in Total Day, and +72% in total viewers and +91% in A25-54 viewers in primetime. On Saturday, Fox News won the day in total viewers and in the A25-54 demo, as it always does. But CNN was No. 1 in both measurements — a very rare feat — between 3-6pmET.
On Sunday, CNN pulled out a win in the demo for both total day and primetime viewing, and was again No. 1 among total viewers between 4-6pmET. The last time CNN came in first in the demo on a Sunday was August 11, 2013, which was the conclusion of Hannah Anderson kidnapping.
Anderson Cooper‘s A25-54 demo victories on Wednesday, Thursday, and Friday (last week) was the first time Cooper has beaten Fox News’s Bill O’Reilly three days in a row in that measurement. O’Reilly, was, as always, far out ahead in total viewers, beating Cooper all three nights.
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