Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming.
The RADAR March 2014 survey period demonstrates network radio’s power in reaching a mass audience across all ages. Commercials aired on the 46 measured radio networks reached:
- 68.2 percent of persons aged 12+ (181.7 million listeners)
- 71.2 percent of persons aged 18-49 (95.8 million listeners)
- 71.9 percent of persons aged 25-54 (90.0 million listeners)
- 70.7 percent of persons aged 12+ (95.1 million listeners)
- 74.0 percent of persons aged 18-49 (51.1 million listeners)
- 74.6 percent of persons aged 25-54 (48.6 million listeners)
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