Thursday, April 23, 2020

Fox News Digital Sees Best Quarter Ever

Fox News Digital had its most-visited quarter in history in the first three months of 2020, drawing nearly 120 million unique visitors to its platforms during the time period, according to Comscore.

The Hill reports the performance came during a news cycle that included the Senate's impeachment trial of President Trump, and the coronavirus pandemic — which has caused web traffic to surge at a number of media companies.

"There’s been a ton of news," Fox News Digital Vice President and Editor-in-Chief Porter Berry told The Hill in a phone interview. "You look at Iran, you look at impeachment, you look at the day the world changed, over the month the world changed with coronavirus."

Porter Berry
Berry, a former executive producer for "The Five" and "Hannity," says Fox News Digital's integration with the broadcast, podcast and streaming entities at Fox News Media has accelerated traffic as consumer habits change in the way they get news and information.

"We’re taking the best stuff that happens on Fox News Channel, whether it’s a write-up with a short clip, and that clip may be 60 seconds to a couple minutes, or three minutes," Berry said. "People are busy or they were before people were staying at home. And serving the audience with bite-size clips when they’re leading busy lives is a great way to engage them.

Berry says that one initiative at Fox called "America Together" is an example of spotlighting the sacrifice of ordinary Americans pitching in to help others in need, with viewers and readers themselves providing the content.

"This is an idea that was pushed by [Fox News] CEO Suzanne Scott," Berry said, noting that more than 3,900 viewer and reader submissions have been made to the section. "It’s a big priority to her that in the midst of all this strategy and all this crisis, there’s still a lot of really good things going on."

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