|CNN's Chris Cuomo and Anderson Cooper|
CNN’s audience shriveled in the second quarter of 2019, averaging only 541,000 total viewers, less than half Fox News Channel’s 1.3 million average. But CNN struggled even more during the primetime hours of 8-11 p.m. ET, finishing as the fifteenth most-watched network on basic cable behind networks such as TLC, Investigation Discovery and the Hallmark Channel. CNN averaged a dismal 761,000 primetime viewers while FNC averaged 2.4 million.
The Hill media guru Joe Concha told Fox News that CNN's freefall may not be slowing.
“Losing nearly 40 percent of an already third-place audience must be a primary topic in internal meetings, with immediate remedies not readily apparent,” Concha said.
“You know the answer,” a longtime CNN employee said when asked if staffers are panicked about the ratings decay before declining further comment.
Another current CNN employee told Fox News that there is widespread concern about the network’s ratings problem, but high-profile hosts such as Anderson Cooper remain unfazed.
“The people that are concerned – it’s certainly not the anchors who have lucrative contracts – it’s the people among the lower levels, such as producers and show bookers,” the employee said.
A third current staffer told Fox News that CNN “is clearly doing something wrong if the ratings are like this,” before asking, “So why don’t we try something different?”