Wednesday, April 26, 2017

CBS Radio Unveils 'Airtime Analytics'

CBS RADIO has announced it is the first company to bring radio advertisers a new and exciting measurement tool that illustrates the ROI and effectiveness of their marketing campaigns.

CBS RADIO Airtime Analytics measures the impact of audience delivery and engagement to show proven results. An exclusive tool offered only by CBS RADIO in the markets in which it operates, Airtime Analytics evaluates the volume of audience delivered from an over-the-air radio campaign to an advertiser’s website. Those valuable insights are then used to optimize creative content and placement throughout the flight of a campaign to maximize results.

“Radio has long been one of the most effective mediums in reaching a targeted demographic and Airtime Analytics is the next step in delivering even greater value to our clients,” said Bob Philips, Chief Revenue Officer, CBS RADIO. “This exclusive new tool allows us to finally measure an advertiser’s lift in website traffic following a radio spot. Armed with an analysis of consumer movement, we are then able to give our clients a clear understanding of their most successful creative and daypart executions.”

CBS RADIO Airtime Analytics was developed by Orlando-based AnalyticOwl, a broadcast analytics platform used to measure creative effectiveness and audience response.

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