Wednesday, April 26, 2017
CBS Radio Unveils 'Airtime Analytics'
CBS RADIO Airtime Analytics measures the impact of audience delivery and engagement to show proven results. An exclusive tool offered only by CBS RADIO in the markets in which it operates, Airtime Analytics evaluates the volume of audience delivered from an over-the-air radio campaign to an advertiser’s website. Those valuable insights are then used to optimize creative content and placement throughout the flight of a campaign to maximize results.
CBS RADIO Airtime Analytics was developed by Orlando-based AnalyticOwl, a broadcast analytics platform used to measure creative effectiveness and audience response.
Posted 3:09:00 AM