Monday, March 16, 2015
TV Ratings See Double-Digit Drop In February
“It’s clear the downward spiral in TV ratings continues with no end in sight,” media analyst Michael Nathanson wrote in a research note on Friday, according to the NY Post.
Overall prime-time broadcast network ratings were off 12 percent last month compared to a year ago, while cable networks dropped 11 percent, according to his report.
Nathanson looked at so-called C3 ratings, which come in later than traditional ratings. They measure average commercial viewership in shows up to three days after the original air date via DVR playback.
While a couple of networks that carried the Super Bowl and the Olympics last year clearly suffered because of tougher comparisons, almost every channel was hurting.
Looking at total-day C3 ratings, only three networks boosted their audience: HGTV, Discovery and TBS, while TNT, History and Nickelodeon fell the most.
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Posted 3:17:00 AM