The SCBA Quarterly Market Guidance Report is a comprehensive look into Southern California Radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q2 Radio advertising strategies. The report is published each quarter and is designed to be used as a planning resource for Radio advertisers who are interested in the important market and consumer trends for the largest Radio revenue market in the United States.
“The SCBA Quarterly Market Guidance Report for Q2 has become a highly anticipated regional research tool for advertisers and our members,” said SCBA President Thom Callahan. “The report is researched and written as a thoughtful guide for advertisers wanting factual information that is useful to their business.”
“This report describes a stronger regional economy, solid job growth, consumer demand for our product increasing, with higher cume listening trends, and with so many of our key advertiser categories trending upward, Southern California Radio is poised for growth in Q2,”said Callahan.
The SCBA Quarterly Market Guidance Report provides specific market and business trends as well as regional information.