Media consultant and former CCM+E N/T Corporate Exec Darryl Parks has blogged about who is to blame for Talk Radio's ratings disaster.
His most recent posting is a follow-up to last week's comments which highlighted the poor ratings showing lately for the News/Talk format. See original posting: Click Here.
This week, Park explores the role the General Manager and PD are playing in the talk radio problem.
Candidly, Parks says, the program director of today has no say in programming decisions. "Corporations don’t want a market PD with thoughts, ideas or any clue on how to correct talk radio’s problems. They don’t get a vote. Many of today’s talk radio PD’s are glorified board ops, never being taught and mentored in programming, coaching talent or strategic planning. Many have no on-air experience. They are facilitators and are rewarded for nodding along with the status quo and punished for speaking out. They know it’s best to keep their mouths shut in order to live another day and survive the next round of RIF’s."
Read More Here.
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