Report: Apple Eyeing New Direction For Ads

Jimmy Iovine

Madison Avenue is betting that Apple’s advertising business is headed for a shake-up — and according to The NY Post, they know just the man to do it.

Ad executives salivating over the juicy prospect point to signs that the tech giant is tiring of longtime creative agency TBWA Media Labs after 30 years and is ready to put its entire account up for grabs.

What’s more, the industry is buzzing that Apple will look to music maestro Jimmy Iovine, the boss of newly acquired Beats headphones and its sister music-streaming service, to help it regain its marketing mojo.

The fashionable Beats brand, which Apple acquired for $3 billion, outmaneuvered official World Cup sponsor Sony with its “Game Before the Game” ad campaign. So many soccer stars sported Beats that Sony had them banned from the arena.

Although Apple hasn’t put its ad account up for a formal review, critics say such a move can’t come soon enough for the iPhone maker.

Smartphone rival Samsung, which turned up the heat last year by lampooning Apple in a series of clever ads, is back with another mocking campaign. This one shows iPhone users huddled around power outlets trying to charge up their devices while Samsung users go by on their merry way.

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