The weeklong program, “7 Days to Sunday,” kicked off on Monday, January 27 and is scheduled to run through Sunday, February 2, with events around New York City and the tri-state area.
Horizon and WestwoodOne, the official network radio partner for the National Football League and exclusive national radio home for Super Bowl XLVIII, are touring the New York metro area with “Football Fan Machines” buses. They connect listeners and fans to NFL personalities, as well as customized audio content and various brand and social-media activations tied into the country’s biggest sporting event.
One of the vehicles includes a VIP lounge and a glass-walled mobile studio (featured in the video for Maroon 5’s “Never Gonna Leave This Bed”) that allows bystanders to see inside the radio studio. Fans who visit the buses can engage with NFL personalities, sample Horizon brand products, and maybe even get on air.
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