But just wait: By midweek the repurposed ballroom at the Sheraton Hotel in midtown will be overrun with (mostly) football-related celebrities and the talk show hosts (and producers) desperate to talk to them.
Or, as WFAN's Craig Carton eloquently put it after doing his morning show yesterday:
"It's like if you let the animals in a zoo all come out of their cages at the same time and videotaped it and there was one dead yak that they all had to go after to eat. That's what Radio Row is like."
According to Neil Best at Newsday, Carton spoke from the relative calm of M & M's World several blocks away, part of a deal the station struck with the candy company to originate its three most prominent shows from there all week.
In addition to the financial benefits, the hope is that whatever guests are lost to not being in the center of the action, others will appreciate the solitude.
"It's good for the guests that come by; it's a sense of normalcy," Carton said. "They're not being attacked by 17 or 18 radio producers. It's special and we're special, so we should be broadcasting from a special place."
For most stations, though, Radio Row is the place to be to corral stars who make the rounds primarily in the service of corporate sponsors but also to talk football to every nook and cranny of America.
Like everything else about this year's Super Bowl Media Center, Radio Row is more cramped than usual, as floor space in the Center of the Universe is not as easy to come by as in convention centers in the hinterlands.
Hence unlike recent years, the NFL is not permitting fans to have access to the circus, and it capped the number of stations at 90, in addition to the NFL Network set that dominates the middle of the room.
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